UX Research Consultancy

Actually, this is what good research looks like.

I help organisations run research that influences decisions — and give researchers the skills to do their best work.

Work with me → Browse resources
For organisations
Your team needs research that actually works.

Research projects, practice setup, and workshops for teams who want insight they can act on.

Consultancy Practice setup Workshops
For individuals
You want to do research properly.

Tools, guides, coaching and mentoring for researchers who are ready to do their best work.

InsightKit Free guide Coaching
What I do

Research that
moves things.

Research Consultancy

Embedded or project-based research across discovery, usability, and strategic insight. I run the work end-to-end and make sure findings land with the people who need to act on them.

Research Practice Setup

Building your research capability from scratch — playbooks, templates, processes, and the foundations that make research stick long after the engagement ends.

Capability Building

Workshops and training that give your team real research skills. Your people leave able to do things differently.

"We don't need research for this" is the best indicator that you absolutely, desperately need research for this.

Zuzanna Lito, PhD — Actually Research.
Workshops

Learn to do it
properly.

Half day · Teams
Research Methods 101 for Non-Researchers

For product managers, designers, and engineers who need to understand research well enough to commission it, question it, and act on it.

Half day · Teams
How to Run a Usability Test

Hands-on and practical. Your team leaves having actually run one — ready to do it independently on the next project.

Half day · Teams
Turning Research into Decisions

How to synthesise, prioritise, and present findings so they actually influence the roadmap — not just sit in a document nobody reads.

Full day · Teams
Research Planning Sprint

Your team defines research questions, picks the right methods, and leaves with an actual plan ready to run.

1:1 · Individuals
Portfolio Review

A focused, direct review of your research portfolio. Specific feedback on what's working and what needs to change.

1:1 · Individuals
Research Career Coaching

Breaking in, levelling up, or figuring out your next move — a practical session with someone who has navigated research careers across multiple sectors.

Zuzanna Lito

PhD · Senior UX Research Consultant

A decade of research across pharma, healthcare, public services, and enterprise AI. I've been the only researcher in the room, the person building the practice from nothing, and the consultant brought in when the stakes are high.

People work with me again. That's not an accident.

Currently: Senior UX Researcher, AstraZeneca
Previously: BJSS Sparck · NHS England · CGI
PhD, Business Management
MSc, Research Methods
Creator of InsightKit
10+ Years experience
PhD Business Management
3 Sectors
246 Researchers helped
Resources

Tools for researchers
who mean it.

Free
Breaking into UX Research

A practical guide for graduates and career changers. What the job actually involves, how to build a portfolio, and what to say in interviews.

InsightKit · €49
Your complete research workspace

Research plans, discussion guides, synthesis boards, consent forms, report templates — all in Notion and FigJam. Stop rebuilding from scratch every project.

Let's work together

Ready to do this
properly?

Whether you need a consultant, a workshop, or a conversation — I'm here.

Get in touch → View workshops
hello@actuallyresearch.co